Global Beer Market, By Type (Lager, Ale, Stout and Porter, Malt, and Others), Taste (Strong Beer, Light Beer, and Regular Beer), Category (Regular, Premium, and Super Premium), Packaging (Glass, PET Bottle, Canned, and Draught), Production (Macro-Brewery, Micro-Brewery, Craft Brewery, and Others), Distribution Channel (On-Trade and Off-Trade) - Industry Trends and Forecast to 2031.
Global beer market size was valued at USD 758.72 billion in 2023 and is projected to reach a value of USD 1,169.71 billion by 2031, with a CAGR of 5.56% during the forecast period of 2024 to 2031.
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**Segments**
- **Type:** The global beer market can be segmented into:
- Lager
- Ale
- Stout & Porter
- Others
- **Distribution Channel:** The market can also be segmented based on distribution channels:
- On-Trade
- Off-Trade
- **Packaging:** Different packaging types play a crucial role in the beer market:
- Cans
- Bottles
- Draught
- **Region:** Geographically, the market is segmented into regions such as North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
**Market Players**
- **Anheuser-Busch InBev**
- **Heineken N.V.**
- **China Resources Snow Breweries**
- **Carlsberg Group**
- **Asahi Group Holdings, Ltd.**
- **Tsingtao Brewery Co., Ltd.**
- **Molson Coors Brewing Company**
- **Boston Beer Company**
- **Sierra Nevada Brewing Co.**
- **New Belgium Brewing Company**
The global beer market is experiencing significant growth, driven by various factors such as changing consumer preferences, the rise of craft breweries, and increasing disposable incomes. The market segmentation based on type shows that lager is the most widely consumed type of beer, followed by ale, stout & porter, and other varieties. Lager holds a significant market share due to its light and crisp taste, making it popular among a wide range of consumers. Ale, with its diverse flavors and styles, is also gaining traction among craft beer enthusiasts.
When it comes to distribution channels, the on-trade segment, which includes bars, pubs, and restaurants, is a crucial part of the market as it provides consumers with a social drinking experience. The off-trade segment, consisting of retail stores and e-commerce platforms, offers convenience and a wide range of choices for consumers to enjoy beer at home or at gatherings. Packaging plays a vital role in consumer perception and convenience, with cans being popular for their portability and sustainability, while bottles and draught options are preferred for a premium drinking experience.
Geographically, North America and Europe have been traditional strongholds for the beer market, but Asia-Pacific is witnessing significant growth due to the rising middle-class population and changing lifestyles. South America and the Middle East & Africa regions are also showing promising growth opportunities for market players as beer consumption increases in these regions.
Overall, the global beer market is highly competitive, with key players such as Anheuser-Busch InBev, Heineken N.V., and China Resources Snow Breweries dominating the market. These companies are focusing on innovation, strategic partnerships, and marketing campaigns to maintain their market positions and meet the evolving demands of consumers. Craft breweries are also making a significant impact on the market by offering unique and artisanal beer options that cater to niche consumer preferences.
The global beer market is witnessing a transformation with the emergence of evolving consumer preferences and lifestyles. Craft breweries have played a significant role in reshaping the market dynamics by offering a wide array of unique and artisanal beer options that cater to niche tastes and preferences. These craft breweries have gained popularity among consumers seeking distinct flavors and high-quality brews, challenging the dominance of established players in the industry. The trend towards craft beer also reflects a growing demand for authenticity, innovation, and sustainability in the beer market.
Moreover, the market segmentation based on type reveals interesting insights into consumer preferences. Lager, known for its light and refreshing taste, continues to dominate the market as the most widely consumed type of beer globally. Its mass appeal and versatility make it a favorite choice among a diverse range of consumers. Ale, on the other hand, offers a rich variety of flavors and styles, attracting beer enthusiasts looking for complexity and depth in their brews. Stout & porter, with their bold and robust profiles, cater to consumers seeking intense and flavorful beer experiences. The other beer varieties also contribute to the market diversity, offering unique and innovative options to consumers looking for something different.
In terms of distribution channels, the on-trade segment remains a key driver of the beer market as it provides consumers with social drinking experiences in bars, pubs, and restaurants. The ambiance and interactions at on-trade establishments enhance the overall beer consumption experience, making it a preferred choice for many consumers. The off-trade segment, including retail stores and e-commerce platforms, complements the on-trade channel by offering convenience and a diverse selection of beers for at-home consumption or gatherings. The shift towards online purchasing of beer has also accelerated in recent years, driven by the convenience and ease of ordering from the comfort of home.
Packaging has become a crucial aspect of the beer market, influencing consumer perceptions and choices. Cans have gained popularity due to their portability, light protection, and eco-friendly attributes, appealing to environmentally conscious consumers. Bottles and draught options, on the other hand, are favored for their premium image and traditional appeal, especially in the craft beer segment where presentation and aesthetics play a significant role in consumer decision-making.
Overall, the global beer market continues to evolve with changing consumer preferences, technological advancements, and market dynamics. Key players in the industry are adapting to these shifts by focusing on product innovation, sustainability practices, and strategic partnerships to stay competitive and meet the evolving demands of consumers worldwide. The market's future growth will be shaped by factors such as consumer trends, regulatory changes, economic conditions, and competitive strategies adopted by market players to maintain their market positions and drive innovation in the beer industry.**Segments**
- Global Beer Market, By Type (Lager, Ale, Stout and Porter, Malt, and Others), Taste (Strong Beer, Light Beer, and Regular Beer), Category (Regular, Premium, and Super Premium), Packaging (Glass, PET Bottle, Canned, and Draught), Production (Macro-Brewery, Micro-Brewery, Craft Brewery, and Others), Distribution Channel (On-Trade and Off-Trade) - Industry Trends and Forecast to 2031.
The global beer market is a dynamic and highly competitive landscape that is continuously evolving to meet the changing consumer preferences and market trends. The market can be segmented based on various factors to provide a deeper understanding of consumer behavior and industry dynamics. In terms of type, beer can be categorized into lager, ale, stout & porter, malt, and other varieties, each catering to different taste preferences and consumer segments. Lager remains the most widely consumed type due to its light and crisp taste, while ale offers a diverse range of flavors for craft beer enthusiasts. Stout & porter appeal to consumers seeking bold and robust beer experiences, while malt and other varieties contribute to market diversity with unique options.
When considering taste, beer can be classified into strong beer, light beer, and regular beer, reflecting the alcohol content and flavor intensity of each type. Strong beer caters to consumers looking for a higher alcohol percentage, while light beer offers a lower calorie and alcohol alternative. Regular beer remains a popular choice for its balanced taste profile that appeals to a broad consumer base. Additionally, beers can be segmented based on categories such as regular, premium, and super premium, indicating the quality and pricing tiers within the market to meet varying consumer demands.
Packaging plays a vital role in consumer perception and convenience, with options such as glass bottles, PET bottles, cans, and draught serving different purposes and preferences. Glass bottles are favored for their premium image and traditional appeal, while PET bottles offer convenience and portability. Cans are popular for their light protection and recyclability, appealing to environmentally conscious consumers. Draught beer provides a unique drinking experience, especially in bars and pubs, adding a social and interactive element to beer consumption.
Production methods also contribute to market segmentation, with macro-breweries, micro-breweries, craft breweries, and other producers offering a diverse range of beer options. Macro-breweries focus on large-scale production and distribution, catering to mass consumer markets with consistent quality. Micro-breweries and craft breweries emphasize artisanal and small-batch brewing, showcasing creativity and unique flavors to niche audiences. Understanding the production landscape is essential for market players to identify growth opportunities and tailor their strategies accordingly.
Distribution channels further segment the beer market into on-trade and off-trade channels, each offering distinct consumer experiences and opportunities for engagement. The on-trade segment includes bars, pubs, and restaurants where consumers can enjoy beer in social settings, while the off-trade segment comprises retail stores and e-commerce platforms that provide convenience and variety for at-home consumption. The growth of online purchasing and delivery services has expanded the reach of beer distribution, providing consumers with more choices and accessibility to a wide range of beer products.
In conclusion, the global beer market exhibits a complex and multifaceted structure with diverse segments based on type, taste, category, packaging, production, and distribution channels. Understanding these segments is crucial for market players to navigate the competitive landscape, identify growth opportunities, and meet the evolving demands of consumers worldwide. By analyzing market trends, consumer preferences, and industry dynamics within each segment, businesses can develop strategic initiatives, product innovations, and marketing campaigns to stay ahead in the dynamic and ever-changing beer market.
Key points covered in the report: -
- The pivotal aspect considered in the global Beer Market report consists of the major competitors functioning in the global market.
- The report includes profiles of companies with prominent positions in the global market.
- The sales, corporate strategies and technical capabilities of key manufacturers are also mentioned in the report.
- The driving factors for the growth of the global Beer Market are thoroughly explained along with in-depth descriptions of the industry end users.
- The report also elucidates important application segments of the global market to readers/users.
- This report performs a SWOT analysis of the market. In the final section, the report recalls the sentiments and perspectives of industry-prepared and trained experts.
- The experts also evaluate the export/import policies that might propel the growth of the Global Beer Market.
- The Global Beer Market report provides valuable information for policymakers, investors, stakeholders, service providers, producers, suppliers, and organizations operating in the industry and looking to purchase this research document.
Table of Content:
Part 01: Executive Summary
Part 02: Scope of the Report
Part 03: Global Beer Market Landscape
Part 04: Global Beer Market Sizing
Part 05: Global Beer Market Segmentation by Product
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
Reasons to Buy:
- Review the scope of the Beer Market with recent trends and SWOT analysis.
- Outline of market dynamics coupled with market growth effects in coming years.
- Beer Market segmentation analysis includes qualitative and quantitative research, including the impact of economic and non-economic aspects.
- Regional and country level analysis combining Beer Market and supply forces that are affecting the growth of the market.
- Market value data (millions of US dollars) and volume (millions of units) for each segment and sub-segment.
- and strategies adopted by the players in the last five years.
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